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Why a generic square footage rate doesn’t work

Writer: Ethan AylettEthan Aylett

A drywall contractor can’t simply bid every job using a generic square footage rate because each project has unique variables that affect time, materials, labor, and complexity. Applying a one-size-fits-all rate risks underbidding (losing money) or overbidding (losing the job to competitors). Here’s why a generic square footage rate doesn’t work:

1. Project Scope Varies

  • Installation vs. Repair: Hanging new drywall in an open space is faster than patching small, intricate repairs or matching existing textures.

  • Finishing Levels: A basic Level 1 finish (taping only) costs less than a Level 5 finish (smooth, skim-coated walls), even for the same footage.

  • Ceilings and Angles: High ceilings, sloped walls, or tight corners take more time and effort than flat, standard walls.

2. Material Differences

  • Drywall Types: Standard ½-inch drywall is cheaper than moisture-resistant (green board), fire-rated, or soundproof panels, which vary in price and weight.

  • Thickness: ⅝-inch drywall (common for ceilings) costs more than ½-inch and requires more labor to lift and secure.

  • Additional Supplies: Complex jobs might need extra tape, compound, corner beads, or specialty fasteners, driving up costs beyond a simple footage rate.

3. Labor Complexity

  • Cutting and Fitting: Rooms with lots of windows, doors, or outlets require more precise cuts and adjustments, slowing the pace compared to a blank wall.

  • Access Issues: Tight spaces, stairwells, or multi-story homes need scaffolding or extra maneuvering, increasing labor hours.

  • Crew Size: A big, open job might use a full team, while a small repair might only need one worker, affecting hourly cost distribution.

4. Condition of the Space

  • Prep Work: If framing is uneven, water-damaged, or moldy, the contractor must factor in repairs or delays before hanging drywall.

  • Demolition: Removing old drywall, plaster, or debris adds time and disposal costs not covered by a generic rate.

  • Obstacles: Furniture, fixtures, or occupied homes require more care and dust control, slowing progress.

5. Location and Logistics

  • Travel Distance: A job far from the contractor’s base might include fuel or transport costs for materials and crew.

  • Site Access: Urban areas with parking issues or rural sites with rough terrain can complicate delivery and setup.

  • Regional Rates: Labor and material prices fluctuate by market (e.g., the valley vs. the Wasatch Back), making a universal rate impractical.

6. Customer Expectations

  • Texture or Extras: Some clients want knockdown, brush, or Holy Smooth texture which is standard or while others like custom finishes, which aren’t standard and add to the bid.

  • Timeline: Rush jobs or tight schedules might require overtime or extra workers, increasing costs.

How We Bid Instead

  • Site Visit: We assess the space to estimate time, materials, and challenges.

  • Breakdown: Costs are calculated for materials (drywall, mud, tape), labor (hours x rate), overhead (tools, fuel), and profit margin.

  • Adjustments: We tweak the bid based on specifics like ceiling height, finish level, or prep needs.

A generic rate might seem convenient, but it ignores these real-world factors, leading to inaccurate bids. Contractors who try it often end up eating losses or overcharging, which hurts their reputation. For a customer, this means a custom bid—while less predictable—is more transparent and fair.

 
 
 

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